Line 6, Pre-Yamaha

Did a run of digital marketing work for Line 6 around the AMPLIFi line, right before the Yamaha acquisition.

Landing pages, campaign surfaces, product framing.

The job was mostly about clarity: take something that was part amp, part app, part ecosystem, and make it make sense quickly.

The design had to stay simple enough to travel.

Everything needed to hold up when flattened, when broken into modules, when pushed through email.

No fragile layouts. No dependency on a single surface.

Just strong blocks, clear hierarchy, and imagery that could carry its weight wherever it landed.

The value in the work was in that durability:

translating a hybrid product into something immediately legible
holding both sides of the audience at once (guitar culture + consumer tech)
building structures that could scale across web and email without losing clarity
keeping the system tight enough to move, but solid enough to hold

Looking back, it feels clean. Good hierarchy, solid imagery, straightforward pacing.

It did its job.

Notes