{
  "$schema": "https://ndcodex.com/schemas/object/v1.json",
  "id": "codex://object/line-6-pre-yamaha",
  "archive_id": "line-6-pre-yamaha",
  "slug": "line-6-pre-yamaha",
  "url": "https://ndcodex.com/objects/line-6-pre-yamaha/",
  "type": "fieldlog",
  "object_form": null,
  "title": "Line 6, Pre-Yamaha",
  "summary": "Did a run of digital marketing work for Line 6 around the AMPLIFi line, right before the Yamaha acquisition. Landing pages, campaign surfaces, product framing. The job was mostly about clarity: take something that was",
  "content_text": "Did a run of digital marketing work for Line 6 around the AMPLIFi line, right before the Yamaha acquisition.\n\nLanding pages, campaign surfaces, product framing.\n\nThe job was mostly about clarity:\n\ntake something that was part amp, part app, part ecosystem,\n\nand make it make sense quickly.\n\nThe design had to stay simple enough to travel.\n\nEverything needed to hold up when flattened,\n\nwhen broken into modules,\n\nwhen pushed through email.\n\nNo fragile layouts.\n\nNo dependency on a single surface.\n\nJust strong blocks,\n\nclear hierarchy,\n\nand imagery that could carry its weight wherever it landed.\n\nThe value in the work was in that durability:\n\ntranslating a hybrid product into something immediately legible\n\nholding both sides of the audience at once (guitar culture + consumer tech)\n\nbuilding structures that could scale across web and email without losing clarity\n\nkeeping the system tight enough to move, but solid enough to hold\n\nLooking back, it feels clean.\n\nGood hierarchy, solid imagery, straightforward pacing.\n\nIt did its job.\n\nNotes\n\nClient: Line 6\n\nWork: digital marketing / landing pages + email system\n\nProduct: AMPLIFi\n\nTiming: pre-Yamaha acquisition",
  "content_markdown": "# Line 6, Pre-Yamaha\n\nDid a run of digital marketing work for Line 6 around the AMPLIFi line, right before the Yamaha acquisition.\n\nLanding pages, campaign surfaces, product framing.\n\nThe job was mostly about clarity:\ntake something that was part amp, part app, part ecosystem,\nand make it make sense quickly.\n\nThe design had to stay simple enough to travel.\n\nEverything needed to hold up when flattened,\nwhen broken into modules,\nwhen pushed through email.\n\nNo fragile layouts.\nNo dependency on a single surface.\n\nJust strong blocks,\nclear hierarchy,\nand imagery that could carry its weight wherever it landed.\n\nThe value in the work was in that durability:\n\n- translating a hybrid product into something immediately legible  \n- holding both sides of the audience at once (guitar culture + consumer tech)  \n- building structures that could scale across web and email without losing clarity  \n- keeping the system tight enough to move, but solid enough to hold  \n\nLooking back, it feels clean.\nGood hierarchy, solid imagery, straightforward pacing.\n\nIt did its job.\n\n## Notes\n\n- Client: Line 6  \n- Work: digital marketing / landing pages + email system  \n- Product: AMPLIFi  \n- Timing: pre-Yamaha acquisition",
  "author": {
    "id": "nathan-davis",
    "name": "Nathan Davis",
    "designation": "Archive Operator",
    "role": "Archive Operator",
    "handle": "@nathandavis",
    "avatar": "/media/people/nathan-davis.jpg",
    "bio": "Designer, builder, and curator of the Codex Archive."
  },
  "contributors": [
    {
      "id": "nathan-davis",
      "name": "Nathan Davis",
      "designation": "Archive Operator",
      "role": "Archive Operator",
      "handle": "@nathandavis",
      "avatar": "/media/people/nathan-davis.jpg",
      "bio": "Designer, builder, and curator of the Codex Archive."
    }
  ],
  "date_published": "2026-03-27T13:53:30.354Z",
  "date_modified": "2026-03-27T13:53:30.354Z",
  "status": "published",
  "visibility": "public",
  "language": "en-US",
  "axes": {
    "scale": "micro",
    "depth": "structural",
    "focus": "system",
    "function": "diagnostic"
  },
  "themes": [],
  "constellations": [],
  "tags": [],
  "keywords": [
    "Field Log",
    "fieldlog"
  ],
  "relations": [],
  "media": [
    {
      "kind": "image",
      "src": "/media/pigeon/fieldlog/line-6-pre-yamaha-01.png",
      "role": "hero",
      "alt": "IMG 4279"
    },
    {
      "kind": "image",
      "src": "/media/pigeon/fieldlog/line-6-pre-yamaha-02.jpeg",
      "role": "gallery",
      "alt": "IMG 4278"
    },
    {
      "kind": "image",
      "src": "/media/pigeon/fieldlog/line-6-pre-yamaha-03.jpeg",
      "role": "gallery",
      "alt": "IMG 4277"
    }
  ],
  "capture": null
}